Smart CPA Management
Automatically adjust target CPA to balance cost efficiency and conversion volume for optimal campaign performance.
The Problem
Finding the right CPA target is a constant balancing act. Too low and you miss conversions; too high and you overpay.
- Static CPA targets ignore changing market conditions
- Tight targets reduce conversion volume unnecessarily
- Loose targets lead to inefficient spending
- Manual CPA optimization requires constant attention
The Solution
Pi-Automate monitors your actual CPA performance and automatically adjusts targets to optimize the cost-volume balance.
- Adjust CPA based on 30-day rolling average
- Decrease target when consistently beating it
- Increase target when volume drops significantly
- Maintain optimal efficiency without manual work
How this workflow works
Adjust target CPA based on 30-day rolling average: decrease target by $5-10 when actual CPA is 15%+ below target for 2 weeks, increase by $3-7 when conversion volume drops 25%+.
The Impact
Ready to automate this workflow?
We'll implement it for you, customized to your exact requirements.
Book a demoGot Questions? We've got the Answers.
No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.
A workflow is an end-to-end operational processâlike pacing checks â decision rules â actions â reporting. It replaces a repeatable checklist you run every day/week.
You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.
As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.
No. pi-automate is built for paid media teams. We implement the workflows for youâno scripts, no DIY automation building.
Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.