Bid Optimization

Dayparting Optimization

Optimize bids by time of day based on when your customers convert best to maximize efficiency.

Dayparting Optimization

The Problem

Your customers dont convert equally throughout the day. Flat bids mean overpaying during slow hours and underbidding during peak times.

  • Conversion rates vary significantly by hour
  • Wasted spend during low-converting time periods
  • Missed opportunities during high-converting hours
  • Manual dayparting analysis is complex and time-consuming

The Solution

Pi-Automate analyzes hourly performance patterns and automatically adjusts bids to capture more conversions during peak hours.

  • Analyze hourly performance over 60 days
  • Increase bids during high-converting hours
  • Decrease bids during low-performing periods
  • Continuous refinement as patterns change
How it works

How this workflow works

Analyze hourly performance over 60 days: increase bids by 15-30% during hours with conversion rates 40%+ above daily average, decrease by 10-20% during hours 30%+ below average.

1Analyze hourly performance over 60 days
2Calculate conversion rate by hour of day
3Identify hours 40%+ above daily average
4Identify hours 30%+ below daily average
5Apply bid adjustments by hour schedule
Expected Results

The Impact

20-30%Better time allocation
10-20%More conversions
2-3hrsSaved on analysis

Ready to automate this workflow?

We'll implement it for you, customized to your exact requirements.

Book a demo

Frequently asked questions

Got Questions? We've got the Answers.

No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.

A workflow is an end-to-end operational process—like pacing checks → decision rules → actions → reporting. It replaces a repeatable checklist you run every day/week.

You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.

As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.

No. pi-automate is built for paid media teams. We implement the workflows for you—no scripts, no DIY automation building.

Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.

Dayparting Bid Optimization | Time-Based Bidding | Pi-Automate