Device Performance Optimization
Shift budget to best-performing devices with automated bid adjustments based on conversion data.
The Problem
Not all devices convert equally, but many advertisers treat them the same. This leads to wasted spend on underperforming devices.
- Mobile, desktop, and tablet have different conversion rates
- Device performance varies by campaign and audience
- Manual device bid adjustments are often neglected
- Wasted budget on low-converting device types
The Solution
Pi-Automate analyzes device performance and automatically adjusts bids to shift budget toward your best converters.
- Monthly analysis with 50+ conversion minimum
- Increase bids on devices with 30%+ higher conversion rates
- Decrease bids on devices 25%+ below average
- Continuous optimization as performance changes
How this workflow works
Analyze device performance monthly with 50+ conversion minimum: increase bids by 10-20% on devices with conversion rates 30%+ higher than average, decrease by 15-25% on devices 25%+ below average.
The Impact
Ready to automate this workflow?
We'll implement it for you, customized to your exact requirements.
Book a demoGot Questions? We've got the Answers.
No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.
A workflow is an end-to-end operational processâlike pacing checks â decision rules â actions â reporting. It replaces a repeatable checklist you run every day/week.
You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.
As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.
No. pi-automate is built for paid media teams. We implement the workflows for youâno scripts, no DIY automation building.
Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.