Keyword Management

Poor Keyword Cleanup

Automatically identify and pause underperforming keywords to eliminate wasted ad spend and improve your Google Ads ROI.

The Problem

Underperforming keywords silently drain your advertising budget every day. Without constant monitoring, poor keywords accumulate clicks without conversions.

Keywords with low CTR hurt your Quality Score and increase costs
Zero-conversion keywords waste budget that could go to profitable terms
Manual review of thousands of keywords is time-consuming and error-prone
By the time you notice poor performers, significant budget is already lost

The Solution

Pi-Automate continuously monitors your keyword performance and automatically pauses underperformers based on your criteria.

Set custom thresholds for CTR, conversions, and spend limits
Automatic daily monitoring across all campaigns
Review suggested changes before they go live
Get notified when keywords are flagged for pausing

How it works

How this workflow works

Automatically pause keywords with CTR below 2% after 100+ impressions over 30 days, or keywords with 0 conversions after spending $50+.

1Scan all active keywords daily across your campaigns

2Identify keywords with CTR < 2% and 100+ impressions in the last 30 days

3Flag keywords with $50+ spend and zero conversions

4Generate a list of recommended keywords to pause

5Apply changes after your approval or automatically

Expected Results

The Impact

15-25%Reduction in wasted spend

2-3hrsSaved per week

10-20%Improvement in ROAS

Ready to automate this workflow?

We'll implement it for you, customized to your exact requirements.

Book a demo

Frequently asked questions

Got Questions? We've got the Answers.

Do you run campaigns for us?+

No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.

What exactly counts as a "workflow"?+

A workflow is an end-to-end operational process—like pacing checks → decision rules → actions → reporting. It replaces a repeatable checklist you run every day/week.

How do you implement our playbook?+

You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.

How fast can we see value?+

As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.

Do we need engineering resources to set this up?+

No. pi-automate is built for paid media teams. We implement the workflows for you—no scripts, no DIY automation building.

Can we start with just one workflow?+

Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.