Search Term Management

Irrelevant Search Term Blocking

Automatically add non-converting search terms as negative keywords to keep your campaigns focused and stop paying for irrelevant clicks.

Irrelevant Search Term Blocking

The Problem

Irrelevant search terms trigger your ads daily, generating clicks from users who will never convert. Each wasted click costs money.

  • Broad and phrase match keywords attract unqualified traffic
  • Search term reports grow faster than you can review them
  • Delayed action means continued spend on bad search terms
  • Manual negative keyword management is tedious and often neglected

The Solution

Pi-Automate monitors your search term reports and automatically identifies non-converting terms that should be blocked.

  • Continuous monitoring of search term performance
  • Automatic identification of wasteful search terms
  • Smart negative keyword suggestions at campaign or account level
  • Prevent the same mistakes across multiple campaigns
How it works

How this workflow works

Automatically add search terms as negative keywords after 3+ clicks and $25+ spend with 0 conversions.

1Pull search term data from all active campaigns daily
2Identify terms with 3+ clicks, $25+ spend, and zero conversions
3Filter out branded terms and known good performers
4Generate negative keyword recommendations
5Add negatives at campaign or account level based on your preference
Expected Results

The Impact

10-20%Reduction in CPA
25-35%Less wasted clicks
3-4hrsSaved per week

Ready to automate this workflow?

We'll implement it for you, customized to your exact requirements.

Book a demo

Frequently asked questions

Got Questions? We've got the Answers.

No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.

A workflow is an end-to-end operational process—like pacing checks → decision rules → actions → reporting. It replaces a repeatable checklist you run every day/week.

You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.

As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.

No. pi-automate is built for paid media teams. We implement the workflows for you—no scripts, no DIY automation building.

Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.

Automate Negative Keywords | Search Term Management | Pi-Automate