Shopping Campaigns

Product Feed Optimization

Automatically optimize shopping campaign products based on performance data to improve your shopping ROAS.

Product Feed Optimization

The Problem

Shopping campaigns contain hundreds or thousands of products with varying performance. Managing them individually is impossible.

  • Low-performing products waste budget
  • High-performers may be underbid
  • Manual product-level optimization doesnt scale
  • Product performance changes with seasons and trends

The Solution

Pi-Automate analyzes product-level performance and automatically optimizes bids and status to maximize shopping ROAS.

  • Weekly analysis of product performance
  • Pause products with poor ROAS after sufficient data
  • Increase bids on top performers
  • Continuous optimization as performance changes
How it works

How this workflow works

Weekly analysis of shopping products: pause products with ROAS below 150% after 30+ clicks and $100+ spend, increase bids by 15-20% on products with ROAS above 400% and conversion rate above 3%.

1Analyze product performance weekly
2Identify products with ROAS below 150% (30+ clicks, $100+ spend)
3Pause underperforming products
4Identify products with ROAS above 400% and CVR above 3%
5Increase bids by 15-20% on top performers
Expected Results

The Impact

25-40%Better product allocation
15-25%Improvement in ROAS
4-6hrsSaved per week

Ready to automate this workflow?

We'll implement it for you, customized to your exact requirements.

Book a demo

Frequently asked questions

Got Questions? We've got the Answers.

No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.

A workflow is an end-to-end operational process—like pacing checks → decision rules → actions → reporting. It replaces a repeatable checklist you run every day/week.

You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.

As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.

No. pi-automate is built for paid media teams. We implement the workflows for you—no scripts, no DIY automation building.

Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.

Shopping Feed Optimization | Product Bid Management | Pi-Automate