Dynamic ROAS Optimization
Continuously optimize your target ROAS based on actual campaign performance to maximize profitable spend.
The Problem
Static ROAS targets either leave money on the table or push campaigns too hard. Market conditions change, but your targets stay the same.
- Set-and-forget ROAS targets become outdated quickly
- Overly aggressive targets limit profitable spend
- Conservative targets waste optimization potential
- Manual ROAS adjustments are infrequent and reactive
The Solution
Pi-Automate continuously monitors your actual ROAS performance and adjusts targets to find the optimal balance.
- Adjust target ROAS every 14 days based on performance
- Increase targets when consistently exceeding by 25%+
- Decrease targets when falling short to capture more volume
- Find the sweet spot between efficiency and scale
How this workflow works
Adjust target ROAS every 14 days: increase target by 10-15% when actual ROAS exceeds target by 25%+ for 7 consecutive days, decrease target by 5-10% when 20%+ below target.
The Impact
Ready to automate this workflow?
We'll implement it for you, customized to your exact requirements.
Book a demoGot Questions? We've got the Answers.
No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.
A workflow is an end-to-end operational processâlike pacing checks â decision rules â actions â reporting. It replaces a repeatable checklist you run every day/week.
You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.
As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.
No. pi-automate is built for paid media teams. We implement the workflows for youâno scripts, no DIY automation building.
Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.