Bid Management

Smart Keyword Bidding

Automatically adjust keyword bids based on performance metrics to maximize your return on ad spend without constant manual adjustments.

The Problem

Static bids leave money on the table. High-performing keywords get the same bids as mediocre ones, limiting your growth potential.

Top-performing keywords are often underbid, missing valuable traffic
Poor performers continue receiving the same bids, wasting budget
Market conditions change faster than manual bid adjustments
Scaling bid management across hundreds of keywords is impossible manually

The Solution

Pi-Automate analyzes your keyword performance data and automatically adjusts bids to capitalize on winners and reduce exposure to losers.

Increase bids on keywords with high conversion rates and ROAS
Decrease bids on keywords that underperform your targets
Set custom bid adjustment percentages and thresholds
Maintain control with approval workflows or full automation

How it works

How this workflow works

Automatically increase bids by 15-25% on keywords with conversion rates above 5% and ROAS above 300%, while decreasing bids by 10-20% on keywords below 2% conversion rate.

1Analyze keyword performance data from the last 14-30 days

2Identify high performers: conversion rate > 5% and ROAS > 300%

3Identify underperformers: conversion rate < 2% with sufficient data

4Calculate optimal bid adjustments within your defined ranges

5Apply bid changes incrementally to maintain stability

Expected Results

The Impact

20-40%Increase in conversions

15-30%Improvement in ROAS

5-8hrsSaved per week

Ready to automate this workflow?

We'll implement it for you, customized to your exact requirements.

Book a demo

Frequently asked questions

Got Questions? We've got the Answers.

Do you run campaigns for us?+

No. We implement your playbook into workflows, and your team triggers/approves/runs them in pi-automate.

What exactly counts as a "workflow"?+

A workflow is an end-to-end operational process—like pacing checks → decision rules → actions → reporting. It replaces a repeatable checklist you run every day/week.

How do you implement our playbook?+

You share your SOP/checklist (or a Loom, screenshots, or a spreadsheet). We translate it into workflows and monitoring in pi-automate, then hand it over ready to run.

How fast can we see value?+

As soon as the first workflow is live, you'll see time savings in your weekly operations. Most teams start with one high-pain workflow and expand from there.

Do we need engineering resources to set this up?+

No. pi-automate is built for paid media teams. We implement the workflows for you—no scripts, no DIY automation building.

Can we start with just one workflow?+

Yes. Starting with one workflow is the best way to get value quickly and validate the impact before expanding.