Bid Optimization
Smart CPA Management
Automatically adjust target CPA to balance cost efficiency and conversion volume for optimal campaign performance.
The Problem
Finding the right CPA target is a constant balancing act. Too low and you miss conversions; too high and you overpay.
- Static CPA targets ignore changing market conditions
- Tight targets reduce conversion volume unnecessarily
- Loose targets lead to inefficient spending
- Manual CPA optimization requires constant attention
The Solution
Pi-Automate monitors your actual CPA performance and automatically adjusts targets to optimize the cost-volume balance.
- Adjust CPA based on 30-day rolling average
- Decrease target when consistently beating it
- Increase target when volume drops significantly
- Maintain optimal efficiency without manual work
How This Workflow Works
Adjust target CPA based on 30-day rolling average: decrease target by $5-10 when actual CPA is 15%+ below target for 2 weeks, increase by $3-7 when conversion volume drops 25%+.
1Calculate 30-day rolling average CPA
2Compare actual CPA to target CPA
3Decrease target by $5-10 when 15%+ below for 2 weeks
4Increase target by $3-7 when volume drops 25%+
5Apply changes with proper pacing
Expected Results
10-20%Lower CPA achieved
BalancedVolume vs efficiency
2-3hrsSaved per week
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