Bid Optimization
Dayparting Optimization
Optimize bids by time of day based on when your customers convert best to maximize efficiency.
The Problem
Your customers dont convert equally throughout the day. Flat bids mean overpaying during slow hours and underbidding during peak times.
- Conversion rates vary significantly by hour
- Wasted spend during low-converting time periods
- Missed opportunities during high-converting hours
- Manual dayparting analysis is complex and time-consuming
The Solution
Pi-Automate analyzes hourly performance patterns and automatically adjusts bids to capture more conversions during peak hours.
- Analyze hourly performance over 60 days
- Increase bids during high-converting hours
- Decrease bids during low-performing periods
- Continuous refinement as patterns change
How This Workflow Works
Analyze hourly performance over 60 days: increase bids by 15-30% during hours with conversion rates 40%+ above daily average, decrease by 10-20% during hours 30%+ below average.
1Analyze hourly performance over 60 days
2Calculate conversion rate by hour of day
3Identify hours 40%+ above daily average
4Identify hours 30%+ below daily average
5Apply bid adjustments by hour schedule
Expected Results
20-30%Better time allocation
10-20%More conversions
2-3hrsSaved on analysis
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