Bid Optimization
Device Performance Optimization
Shift budget to best-performing devices with automated bid adjustments based on conversion data.
The Problem
Not all devices convert equally, but many advertisers treat them the same. This leads to wasted spend on underperforming devices.
- Mobile, desktop, and tablet have different conversion rates
- Device performance varies by campaign and audience
- Manual device bid adjustments are often neglected
- Wasted budget on low-converting device types
The Solution
Pi-Automate analyzes device performance and automatically adjusts bids to shift budget toward your best converters.
- Monthly analysis with 50+ conversion minimum
- Increase bids on devices with 30%+ higher conversion rates
- Decrease bids on devices 25%+ below average
- Continuous optimization as performance changes
How This Workflow Works
Analyze device performance monthly with 50+ conversion minimum: increase bids by 10-20% on devices with conversion rates 30%+ higher than average, decrease by 15-25% on devices 25%+ below average.
1Analyze device performance monthly with 50+ conversions
2Calculate conversion rate by device type
3Identify devices 30%+ above average performance
4Identify devices 25%+ below average performance
5Apply bid adjustments by device type
Expected Results
15-25%Better device allocation
10-15%Improvement in ROAS
1-2hrsSaved per month
Ready to get started?
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