Keyword Management
Poor Keyword Cleanup
Automatically identify and pause underperforming keywords to eliminate wasted ad spend and improve your Google Ads ROI.
The Problem
Underperforming keywords silently drain your advertising budget every day. Without constant monitoring, poor keywords accumulate clicks without conversions.
- Keywords with low CTR hurt your Quality Score and increase costs
- Zero-conversion keywords waste budget that could go to profitable terms
- Manual review of thousands of keywords is time-consuming and error-prone
- By the time you notice poor performers, significant budget is already lost
The Solution
Pi-Automate continuously monitors your keyword performance and automatically pauses underperformers based on your criteria.
- Set custom thresholds for CTR, conversions, and spend limits
- Automatic daily monitoring across all campaigns
- Review suggested changes before they go live
- Get notified when keywords are flagged for pausing
How This Workflow Works
Automatically pause keywords with CTR below 2% after 100+ impressions over 30 days, or keywords with 0 conversions after spending $50+.
1Scan all active keywords daily across your campaigns
2Identify keywords with CTR < 2% and 100+ impressions in the last 30 days
3Flag keywords with $50+ spend and zero conversions
4Generate a list of recommended keywords to pause
5Apply changes after your approval or automatically
Expected Results
15-25%Reduction in wasted spend
2-3hrsSaved per week
10-20%Improvement in ROAS
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