Search Term Management
Irrelevant Search Term Blocking
Automatically add non-converting search terms as negative keywords to keep your campaigns focused and stop paying for irrelevant clicks.
The Problem
Irrelevant search terms trigger your ads daily, generating clicks from users who will never convert. Each wasted click costs money.
- Broad and phrase match keywords attract unqualified traffic
- Search term reports grow faster than you can review them
- Delayed action means continued spend on bad search terms
- Manual negative keyword management is tedious and often neglected
The Solution
Pi-Automate monitors your search term reports and automatically identifies non-converting terms that should be blocked.
- Continuous monitoring of search term performance
- Automatic identification of wasteful search terms
- Smart negative keyword suggestions at campaign or account level
- Prevent the same mistakes across multiple campaigns
How This Workflow Works
Automatically add search terms as negative keywords after 3+ clicks and $25+ spend with 0 conversions.
1Pull search term data from all active campaigns daily
2Identify terms with 3+ clicks, $25+ spend, and zero conversions
3Filter out branded terms and known good performers
4Generate negative keyword recommendations
5Add negatives at campaign or account level based on your preference
Expected Results
10-20%Reduction in CPA
25-35%Less wasted clicks
3-4hrsSaved per week
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