Bid Optimization
Dynamic ROAS Optimization
Continuously optimize your target ROAS based on actual campaign performance to maximize profitable spend.
The Problem
Static ROAS targets either leave money on the table or push campaigns too hard. Market conditions change, but your targets stay the same.
- Set-and-forget ROAS targets become outdated quickly
- Overly aggressive targets limit profitable spend
- Conservative targets waste optimization potential
- Manual ROAS adjustments are infrequent and reactive
The Solution
Pi-Automate continuously monitors your actual ROAS performance and adjusts targets to find the optimal balance.
- Adjust target ROAS every 14 days based on performance
- Increase targets when consistently exceeding by 25%+
- Decrease targets when falling short to capture more volume
- Find the sweet spot between efficiency and scale
How This Workflow Works
Adjust target ROAS every 14 days: increase target by 10-15% when actual ROAS exceeds target by 25%+ for 7 consecutive days, decrease target by 5-10% when 20%+ below target.
1Monitor actual ROAS vs target ROAS daily
2Identify campaigns exceeding target by 25%+ for 7+ days
3Increase target ROAS by 10-15% for outperformers
4Decrease target by 5-10% when 20%+ below for scale
5Apply changes gradually to maintain stability
Expected Results
15-25%More profitable spend
OptimalROAS targets
3-4hrsSaved per week
Ready to get started?
Set up this workflow in minutes. No coding required.
Let us build your first workflow.
We are in Beta. Sign up today, and our team will personally help you set up your first automation to ensure it works perfectly.
