Bid Management

Smart Keyword Bidding

Automatically adjust keyword bids based on performance metrics to maximize your return on ad spend without constant manual adjustments.

Smart Keyword Bidding

The Problem

Static bids leave money on the table. High-performing keywords get the same bids as mediocre ones, limiting your growth potential.

  • Top-performing keywords are often underbid, missing valuable traffic
  • Poor performers continue receiving the same bids, wasting budget
  • Market conditions change faster than manual bid adjustments
  • Scaling bid management across hundreds of keywords is impossible manually

The Solution

Pi-Automate analyzes your keyword performance data and automatically adjusts bids to capitalize on winners and reduce exposure to losers.

  • Increase bids on keywords with high conversion rates and ROAS
  • Decrease bids on keywords that underperform your targets
  • Set custom bid adjustment percentages and thresholds
  • Maintain control with approval workflows or full automation

How This Workflow Works

Automatically increase bids by 15-25% on keywords with conversion rates above 5% and ROAS above 300%, while decreasing bids by 10-20% on keywords below 2% conversion rate.

1Analyze keyword performance data from the last 14-30 days
2Identify high performers: conversion rate > 5% and ROAS > 300%
3Identify underperformers: conversion rate < 2% with sufficient data
4Calculate optimal bid adjustments within your defined ranges
5Apply bid changes incrementally to maintain stability

Expected Results

20-40%Increase in conversions
15-30%Improvement in ROAS
5-8hrsSaved per week

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Frequently Asked Questions